training advies communicatie lobby den haag reputatie

Interim & management

How do you keep a grip on a (crisis)situation? How do you constructively establish contact with stakeholders? What is daily being said and written in the media about your enterprise? Smart&Able can give immediate advice or help you on an interim basis.


A colleague on maternity leave, a crisis, a change communications process, the communications manager is on sick leave?

Smart&Able provides the right expert. For building or screening a communications department, for establishing a new communications division (something permanent advisers often do not get round to in their day-to-day work), for coaching teams. Quite useful, since this expert is also supported by an agency that contributes to the thought process.

Reputation management

A solid reputation should be maintained and monitored. If you have an established reputation, the damage will be limited in a crisis situation. As a result, confidence will remain strong. 

Smart&Able helps you analyse your reputation. And we know how to improve or consolidate this reputation. Besides, we assist in determining your desired market position. Sometimes on a practical level, by crafting the messages from your organisation. At other times by drawing your attention to developments and situations you may want to address.

Issue management

A new cabinet may unexpectedly give rise to new issues. Likewise, something seemingly insignificant could turn into an issue overnight through a tweet from an angry client. Or an imminent takeover - a stimulus for company results - might have far-reaching consequences for the regional job market. One leak, and the takeover will be cancelled.

Usually people are aware of the current or conceivable issues within an organisation, but there may be insufficient time to find out how those issues should be tackled.

Smart&Able advises boards on how to recognise issues that deserve attention - within the playing field of politics, media and society - and we ensure the organisation will be fully prepared before a tweet has been posted or a newspaper article has appeared.

Stakeholders management

Who are all those stakeholders? Which interests to they represent that are of value to your enterprise? Smart&Able maps this out for you. We know the ropes when it comes to Dutch politics and we also know how you can make a difference in relationships with European, national and local politicians and administrators.

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