Who we are

Who we are

The board of Smart&Able consists of Bart Jochems and Selma Penseel. The agency provides strategic communication and lobbying advice to enhance, maintain or salvage reputations. Smart&Able thinks along with the board of directors, communication management, politicians. And ready with concrete solutions.

Bart Jochems

Combines strategy with execution. He likes clear and consequently concise plans, he helps companies and CEOs to position themselves and assists in devising and executing communications. Politics holds no secrets for him, he knows what drives journalists and he is at his best in crisis management. 

Selma Penseel

Companies, organisations, politicians and administrators benefit from Selma if changes in communications or lobbying are required. She assists in developing strategies, but also in creative and inventive communications.

Jaap Stuurwold

Jaap Stuurwold advises politicians and business leaders on strategy and reputation. He is an experienced spokesman and can manage any communications crisis, partly due to his network in the media. Eager, agile and straight forward.

Arne Kuijvenhoven

Likes to adress complex issues from different angles. To determine the right communication or lobbying strategy, and to link this to a practical implementation.


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